Brand: Brilliance
Location: Cairo, Egypt
Industry: Automotive
Description: Brilliance, a Chinese based automobile manufacturer and BMW subsidiary, has been making inroads into Egypt’s manufacturing market for several years.
Project Description: Brilliance has sought to introduce itself to Egyptian buyers as a producer of quality cars. The company targeted mainly a younger female audience. The campaign highlighted the unique selling propositions a Brilliance car could offer including its range, large cabin space, standard airbags, and ABS brakes, all at the lowest affordable price.