A new and rapidly rising player in the energy market, Tri Ocean handles every step of the energy process from surveying and extraction to production and trading in addition to their new department of renewable energy. Establishing the corporate visual identity, from color palettes and typefaces to the imagery style and contexts, Icon helped develop annual reports, brochures and the corporate website for the Company. The site, which is highly interactive, displays the efficiency, order and stability of Tri Ocean Energy. The use of the corporate blue, and shades of grays create a muted atmosphere complemented by the company’s three business lines colors, orange, green, and blue make it alive while keeping the elegant corporate look. Creative abstract images communicating different aspects of the company make the website more dynamic and intuitive, and establish the company’s unique visual identity.