One of Egypt’s biggest events for New Year Eve, featuring the world renown Djs, Gogo Dancers and spectacle performers. The theme for this year was New Years Scandal, featuring a surprise fire shows, We wanted the invitation and promotional materials to act also as a teaser. So we came up with the Matchbox Invitation Kit concept tied up up with the sexy copy: “Come on baby light my fire”. A silhouette of a Girl sitting in a Martini Glass is the main vedette of the design surrounded by a cabaret style decorations. The invitation Rocked and the party was a big hit this year when Naomi Campbell showed up as the star of the party!
