Mazagy Identity

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This Geneva based accessory store has relied on Icon for designing its brand identity including the Mazagy logo, store signage and label, business cards, invitations and direct mail. Specializing in modern ethnic home accessories and decorations, Mazagy’s logo and identity is a blend of a modern and more traditional design into a single unified style. The pattern surrounding the logo is inspired from a traditional form of Arab woodworking which was then combined with more modern looking type to complete the image and create an ideal mood for the brand.