Brand: El Gouna and Taba Heights
Location: Red Sea/Sinai, Egypt
Industry: Destination / Tourism / Real Estate / Hotels / Restaurants / Sports / Education
Description: El Gouna is a fully-fledged destination, home to 17 spectacular hotels and an array of real estate neighborhoods built along a wide beachfront and spreads across islands interlinked by lagoons. El Gouna has a wide variety of activities and entertainment options, world-class cuisine and an exciting nightlife. Taba Heights is a year-round resort ideally situated in one of the most beautiful spots on the Sinai Peninsula. The breathtaking natural setting is complemented by an offering of lavish four and five-star hotels. Swimming pools, massage, gourmet cuisine and awe-inspiring views are only a few of the features offered across the board at Taba Heights.
Project Description: The Be Part of History Campaign was developed following the January 25th Revolution. The campaign utilizes Pharaonic themes and subtly alludes to recent changes in Egypt to attract visitors to El Gouna. Designed for an international audience, the campaign invites potential visitors to Egypt to come and experience the country’s ancient and unfolding history at El Gouna and Taba Heights.