Brand: Hassan Allam Properties
Location: Cairo, Egypt
Industry: Destination / Real Estate / Development
Description: One of the oldest and largest real estate developers in Egypt, Hassan Allam Properties (HAP) has built luxury developments all over the MENA region and was one of the pioneering companies in Egyptian real estate.
Project Description: To reposition HAP as one of the top Real Estate developers in Egypt, the main challenge to overcome was creating a vibe in a rapidly growing, highly competitive market, using a powerful ad campaign reflecting HAP fresh new brand image. The essence of the concept was to show that a good life means satisfying immaterial as well as material needs.