Location: Red Sea, Egypt

Industry: Destination / Tourism / Real Estate / Hotels / Restaurants / Sports / Education

Description: El Gouna is a fully-fledged destination, home to 17 spectacular hotels and an array of real estate neighborhoods built along a wide beachfront and spreads across islands interlinked by lagoons. El Gouna has a wide variety of activities and entertainment options, world-class cuisine and an exciting nightlife.

Project Description: Design and produce a Mystery Shopper direct mailer kit and including a voucher. This voucher will act as a VIP gift offering a free week in El Gouna in return for a secret investigation and evaluation of all services the destination offers. The direct mailer was intended to reach selected VIPs from around the globe.